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Join us Thursdays at 1 p.m. CT from August 21 to September 11 for a four-part virtual series tailored for nonprofit leaders. Each session features an experienced executive director sharing actionable insights on board development, communications, financial strategy, and navigating government funding.
Developing your personal Board
August 21 at 1 PM CT
Led by Gloria Perez, President & CEO of the Women’s Foundation of Minnesota who also serves as Secretary for the Board of Directors of Esperanza United, this session explores effective strategies to recruit, cultivate, and lead your board with intention. Gloria will share how building a personal board can enhance your leadership and expand your impact.
How to make talking to the media work for you
August 28 at 1 PM CT
Cristina Escobar, Director of Communications & Marketing at Esperanza United, will offer guidance on how to confidently represent yourself and your organization to the media. Learn how to craft your message, avoid common pitfalls, and speak with clarity.
Revenue recognition for not-for-profits
September 4 at 1 PM CT
Join Aimeé Sánchez,, Chief Financial Officer at the National Domestic Violence Hotline, for a practical overview of revenue recognition under U.S. GAAP (Generally Accepted Accounting Principles). This session is tailored to help nonprofit leaders understand key financial reporting responsibilities and best practices.
Issues arising from government funding and regulations
September 11 at 1 PM CT
In this final session, Aimeé Sánchez, Chief Financial Officer at the National Domestic Violence Hotline, will break down the regulatory and compliance considerations nonprofits must understand when applying for or managing government funding.
Meet the experts
Gloria Perez, President and Chief Executive Officer, Women’s Foundation of Minnesota
Gloria Perez is President and Chief Executive Officer of the Women’s Foundation of Minnesota (WFM), the first statewide women’s foundation in the country. Since 1983, WFM conducts ongoing research on the status of women and girls in Minnesota, advocates for public policy that results in greater economic security and safety for women and their families, and invests in organizations and leaders to build the field and achieve gender and racial justice – including distributing more than 54 million through community investments.
Cristina Escobar, Director of Communications and Marketing, Esperanza United
Cristina Escobar currently serves as the Director of Communications and Marketing at Esperanza United. She has been running cause-focused, national communications shops for more than a decade. At Esperanza United, she oversees and enhances the organization’s profile and reputation through strategically expanding our network and sphere of influence while ensuring brand cohesion internally and externally. Whether working to engage young people, partnering with now First Lady of California Jennifer Siebel Newsom, or rebranding organizations like Latinas Represent, she consistently formulates and implements winning communications strategies. In addition to her work in the domestic violence field, Cristina is the co-founder and editor-in-chief of Latina Media Co, an indie publication platforming Latina and queer Latinx critics. A TEDx speaker, board member of the Latino Entertainment Journalists Association, and regular contributor to Roger Ebert, she writes at the intersection of race, gender, and pop culture.
Aimee Sanchez, CPA, SHRM-CP, Chief Financial Officer, National Domestic Violence Hotline
A seasoned financial leader with extensive experience in strategic planning, financial management, and operational efficiency, Aimeé currently serves as the Chief Financial Officer (CFO) at the National Domestic Violence Hotline. Aimeé is an innovative leader with a track record of documented contributions leading to business success and team excellence. With a strong background in driving profitability, optimizing financial processes, and leading cross-functional teams, Aimeé has successfully guided organizations through challenging financial landscapes, compliance with state and federal contracts and regulations, and growth initiatives.